Men and Women Ads

Men- Men are seen in ads as perfectly chiseled, buff guys who are considered "hot". You rarely ever see an over sized man or even an average man in ads. They are all above average and mostly shirtless showing off their perfect chests and biceps. Another thing is that the men will sometimes have a woman hanging off his neck, yet he has an expression of not caring. A lot of the models also kind of look angry, or are staring the camera down in what may be a seductive way. They are never smiling. Then the models in the underwear seem to have fairly large bumps in the front. In some of the ads the men would be the 'bread earners', because you see them in their nice suit and ties, OR they'd be the people doing all the dirty work. An example would be the men in the war attire with the guns and the stern, serious look on their faces. All men, according to advertisements, only enjoy beer, sports, and cars. A lot of t.v. ads use men and their sports addictions to sell their profits by using pictures of men watching very intense sports with their buddies, and a beer in hand. Oh yeah, and beer ads like to show men getting all the girls they want while drinking their brand of beer. I think they are almost telling us, even though we can't really see it, that men are seeing girls differently while intoxicated, so are really getting all the girls they think they are getting.


Women- A lot of ads see women as weak and the "cleaners" I guess you would say. In a lot of the advertisements the women are known for the cooking, house work, and taking care of the children. I saw that one of the ads for a food brand said "so easy the husband could do it" indicating that men do not know how to cook and it is only the woman's job. I specifically know that is not true. In my family my dad cooks, and my mom can't cook very well at all. Also, I saw in these ads that a lot of them were ads for children accessories, but directed at mothers. It almost assumes that the women have to pick out all the children's toys and accessories for some reason. In the men ads I never saw one kid in the pictures. They never had families or anything, but the women do. Whether it be her cooking at a stove while her family is waiting at the table to be served or if it's just a mother cradling her baby. Some ads present women as sexual beings. For example, an ad showed two stilleto heels and the end of a whip between them. That insinuates that the women was a very sexual person. I think that this degrades women, because not very many women are actually like that, but to show off a kind of perfume or something they try to make women feel that if they wear it they will be more sexually outgoing.

Men Roles-
Musician
Athlete
Sports Fan
Boxer
Position of Power
Soldier
Dare Devil

Women Roles-
Stay at Home Mom
Cleaner
Cook
Husband "pleaser"
Sex being

Male and female roles differ quite a bit. Women are seen as weaker than men, and men are seen as less caring than women. These differences kind of lead back in history to when Women had almost no rights, when men had averything. Women weren't allowed to work or learn and were only useful for having children and raising them. Men had all the rights and just made the money. They would make the money for the food, in which the wife would cook. Women's rights have definitely been "upgraded" since then, but many advertisements still like to see women as they were treated to depict between the two genders.